Creative minds working on a strategic plan


When you go through strategic planning process, you look at all kinds of information about your business, customers, and competition. Most of us don’t take out time very often to think about our businesses in a true strategic context.

A planning process creates a great opportunity for you to do just that. You gather lots of information, debate it with some really smart people, and develop strong and newer opinions on the best ways to grow your business.

A company without a strategic plan is like a person walking around without direction. You may get lucky and get somewhere but your chances of succeeding repeatedly in the long term are minimal.

The Importance of Strategic Planning in Business Includes:

1. It Gives a Sense of Direction

For example, knowing where you want to be in 2, 3, or 4 years helps you make smarter decisions right now. That’s simply because it’s easier to eliminate options that won’t take you where you want to go.

Often, with the increase in work pressures and the need to satisfy customer demands and meet strict deadlines, the company loses its focus and moves away from real goals and targets.

And, by adopting the strategic planning aspect, each and every team member gets a sense of direction and knows where to go with a properly structured plan in mind. It is absolutely crucial to have a long-term vision for the organization to grow in the market.

2. It Increases Productivity

A strategic plan provides management the roadmap to align the organization’s functional activities to achieve set goals. It guides management discussions and decision-making in determining resource and budget requirements to accomplish set objectives, thus increasing operational efficiency.

With the right strategic plan, there is an increase in productivity and efficiency for the entire company.

The team knows and understands all tasks and how to perform them in the most efficient and effective way.

3. It Allows Organizations to Be Proactive 

Strategic planning allows companies to expect certain unfavorable circumstances before they happen and take the necessary precautions to avoid them.

Problems and issues in a business are inevitable but a strong strategic plan makes it easier to prepare and react accordingly. Organizations can be proactive rather than merely reacting to situations as they arise.

Being proactive allows organizations to keep up with the ever-changing trends in the market and always stay one step ahead of the competition.

4. It Increases Profitability

A business that follows strategic planning in each of its facets and business operations, is quickly moving towards achieving the goal of greater sales and profits.

Businesses can get valuable insights on market trends, consumer segments, as well as product and service offerings which may affect their success.

5. It makes a Business More Substantial

A business that is doing very well now can fall in less than a year. With the constant change going on in the world, organizations that lack a strong foundation, focus, and foresight will have trouble surviving.

According to reports, one of every three companies that are leaders in their industry might not be there in the next five years. But the odds are in favor of those that have a strong strategic plan!


The work of strategic planning doesn’t stop at the strategic plan, but it’s a start!

To create a strategic plan and act on it shows you and your firm have a grip on reality. Your benefit will be the possibility (but never the certainty) that you will survive. Perhaps even prosper, when changes come.

Check out this post on Adnia Solutions Blog to get more importance of strategic planning.


If you’ve never engaged in a strategic planning process or would like to renew your plans for 2021, do reach out to us via https://hillbridgeconsulting.com/contact-us. Or book a session with us today via https://hillbridgeconsulting.com/quicklinks


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